5 Fitness Trends on the Horizon

From superfoods to intermittent fasting, wellness trends crop up constantly. But while some disappear as quickly as they enter the zeitgeist, others have longevity. The five here are pretty much guaranteed to be in the latter camp. That’s because adidas worked with industry experts, futurists, behavioral economists, and neuro and sport scientists to iron out solid predictions for what the future of fitness will really look like. What’s more, they surveyed 3,000 men and women in their first-ever wellness poll to take the collective active-minded pulse.

Here, five predictions to have on your radar.


Movement, mindset, rest, and nutrition: These are the four pillars that make up the collective you. While oftentimes athletes neglect to nurture each one individually, experts predict that taking a more holistic approach – and working equally as hard on recovery and mind-bettering practices like meditation as you do your on your workouts – will prevail.

In the future, experts say, we’ll be able to see more concretely how getting a solid eight hours of shut-eye (or taking a nap!) helps us to have a better sweat session. We’ll see the impact that a nutrient-packed pre-workout snack has on energizing our cardio or strength training. From the wellness survey: “9 in 10 people agree that when they feel right in mind, they tend to be more active and likewise, that when they are more active they tend to feel more in balance.”


Two-thirds of people say they’re more likely to work out with a friend – and 80 percent of people say that working out with a buddy is just plain more fun, according to the adidas wellness poll. (Find out how to make your partner workouts work!) A yearning for this IRL connections is counterintuitive given how many of our social interactions now take place via technology. Experts point out that while social media and tech does great things for our workouts by allowing us log miles, virtually motivate friends, and more – it can also have a detrimental effect by isolating us from real, human interaction.

In the future – and in some cases, the present – apps allow us to not only track our runs and rides, but to meet up with other living, breathing runners. Just as with the first prediction, this one has to do with balance as well: In the (near) future, we’ll seek a better balance between our fitness-related social and IRL networks.


One day dietary fat is terrible for you and the next, experts are telling us to fill up on avocado and olive oil. That can be the frustrating part of mastering the wellness space – research is often conflicting and changes on the reg. (Plus, there are all sorts of myths out there.) But if there’s any one constant, it’s this: There’s not much that’s purely good or purely evil when it comes to diet and fitness. So much of it is 1) individual and 2) ok in moderation. You see, too much of even good stuff (ahem, that avocado toast) can be not-so-good for you. And just a little bit of “bad” stuff (insert red wine emoji) can actually have health benefits. That’s the premise behind this third trend predicted by the adidas experts.

And it turns out, it’s the fit-minded folks that are more likely to jump on this bandwagon. According to the wellness poll, active people are almost 20 percent more likely than inactive people to say that, when related to fitness and wellness, there is no universal right or wrong.


Your 15-minute HIIT workout = 30 extra minutes you get to spend with your friends and family. Doing a meditation session on your app = the patience and insight to have a more productive argument with your partner. Eating a better breakfast = feeling more in-charge in your morning meeting. Soon, all that data you collect via apps and wearables will actually mean something, well, human.

On the flip side, thinking about your loved ones – and how your health is equally important to their wellbeing (after all, how can you care for someone else if you don’t take care of yourself?) – can incentivize you to log the sleep you know you need rather than powering through more work. Survey says: Eighty percent of people rated having more energy to do things with the people they care about a top motivator for living a fit and active life.


Ninety percent of the active folks surveyed said they’d take advice from a group of people with similar weight and fitness levels. What that means: We’re starting to crowd source wellness info rather than relying on one single source (like your primary doc) for health and wellness info. In the future, the experts say, we’ll start to curate our own wellness arsenal of “experts,” such as trainers and health professionals, but also our very own friends and like minded individuals.

“Because of the ever-increasing sophistication of wellness data available and the similarly increasing difficulty of interpreting it, what we will be seeing more and more are wellness centers sprouting up; companies streamlining their data to make interpreting them less onerous; and health professionals, fitness instructors, and trainers will work with us in partnership to break down the raw numbers and charts into actionable, individualized plans,” say the adidas experts.